How neuro-inclusive communication benefits everyone
Have you ever come across the concept of the "curb-cut effect"? This term describes the beneficial effect that inclusive design can have on various user groups.
Just as curb cuts (or dropped kerbs if you’re in the UK) were initially aimed at making it easier for wheelchair users to cross the road, they have also made it easier for other users such as people with prams, cyclists and even people with wheeled suitcases.
So why is the curb cut principle relevant to communicators? Firstly, let’s consider how our communications are received, especially by neurodivergent groups. This includes people with conditions such as dyslexia, dyspraxia, ADHD, and autism and represents over 1 in 7 of us. Although we often champion audience-centric communication, the concept of neuro-inclusion is often overlooked.
As communication specialists, what actionable steps can we take to champion neurodiversity and ensure our messages are neuro-inclusive? Here are five things I’ve learned from the lived experiences of friends, colleagues and family members.
Listening: If we want to truly be allies for the neurodivergent community, we must listen and engage. Ask questions, get feedback and refrain from making assumptions. Understanding how individuals prefer to receive information and identifying formats that enhance accessibility is crucial.
Collaboration: As my friend Aoife Casson aptly puts it, "nothing about us without us." This powerful statement underscores the importance of including neurodivergent voices in the design of communication strategies so that the voices of those affected are included.
Education and Training: By investing in education and training, communication professionals can better understand the various neurodivergent conditions and their implications for communication.
Clarity and Simplicity: Clear and concise communication benefits everyone, not just those with neurodivergent conditions. Aim for straightforward language, avoid jargon if you can, explaining it if you can’t.
Multiple Formats: Offering information in multiple formats, such as audio or plain text, enables you to cater to different preferences and needs
A lot of this is just good communications practice, by implementing these tips and understanding the diverse needs of our audience, we can make our communication accessible and inclusive. Remember, just like the curb-cut effect, when we adopt a neuro-inclusive approach to communication everyone benefits.
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