So much to digest in this year's State of the Sector report from Gallagher.

One thing that caught my eye is the issue of employee engagement. There are different views about the relationship between IC and EE. However, employee engagement levels (typically measured through a 'big' survey) remains the top indicator that communicators are held responsible for.
So it is worrying then that the report also says a third of all employees are disengaged - the second biggest barrier to success after lack of resources/ team capacity.
My concern is that 'mature' internal comms has been around in different forms for over thirty years in the UK. If we want to be taken seriously then we need to be much clearer about the role we play and the difference we make. If a third of employees are still disengaged (I'm guessing it doesn't then follow that two thirds are engaged) then there is something we're not doing right.

How do we do that? How do we do a better job of getting our message to business leaders and how do we better demonstrate the value we bring?

You can get download a full copy of the report here